Urbenatura

Urbenatura is a lead-generation site for a Rome-based tree-care and landscaping company, a sector where the client is not looking for a company but for a solution to a concrete, urgent problem.

For this reason the page opens with an animated hero and a mascot that make a technical service immediately recognizable, and continues with a before/after work slider: the most direct way to show the difference.

The offering is organized into four core services — pruning, felling, garden maintenance and tree climbing — and completed by a coverage-zone map, because in green work distance matters and the visitor wants to know right away if you are nearby.

The local SEO base is solid: LocalBusiness and Service structured data, sitemap and robots, a completed-jobs counter and rated testimonials. All elements that build trust and visibility together.

It is built with Next.js 16, React 19, TypeScript, Tailwind CSS 4, Framer Motion and lucide-react. Urbenatura is an example of how a simple, well-made site can turn visits into contacts for a local business.