Loyalty Engine

Loyalty Engine starts from a common limit in food & beverage loyalty programs: points and contacts accumulate, but the return on that relationship remains hard to read. The program measures sign-ups, not behaviour.

The platform puts the member at the centre: who they are, how much they are worth, when they return, which churn signals they show. From there it builds offers, campaigns and lifecycle journeys instead of sending the same discount to everyone.

The dashboard exposes repeat visit rate, revenue at risk, offer efficiency and lifecycle coverage. Every metric is tied to a segment and an action, so marketing sees where to intervene and with what expectation.

The mock-first architecture with separate repositories and services makes it possible to work on the flows — members, offers, campaigns, orchestration — without depending on the POS or CRM. The Supabase adapter is the connection point when real data arrives.

It is built with Next.js 14, React 18, TypeScript, Tailwind CSS, Framer Motion and Supabase. In the seed, repeat visit rate is 42.8%, offer efficiency is 3.6x and lifecycle coverage is 74%: the program stops being a counter and becomes an engine.